Educational Events

In today’s competitive business world, organizations need a deeper understanding of their customers to maintain competitive advantage and sustainable growth. Effective customer leadership requires mastery of key customer management concepts, understanding needs, and communicating principles based on targeted marketing.This course is designed to teach principles and techniques that help managers, experts and market activists to implement customer-based strategies more accurately.The course topics include topics such as the principles of customer management, customer needs assessment and satisfaction, complaint management and loyalty promotion, all of which play an effective role in improving the organization’s marketing and sales performance. Participating in this course creates a comprehensive understanding of the role of the customer as the main axis of organizational decisions and paves the way to market-oriented and customer-oriented.